Optimizing hybrid learning for international accreditation in business m aster's programs - A comprehensive framework

Contributing to the dialogue on the future of higher education in the context of virtual learning, this paper proposes a comprehensive framework for optimizing hybrid learning spaces in business master's programs to meet international accreditation standards. The framework integrates three key components: AI-driven personalized learning paths, innovative assessment tools, and targeted teacher training, building on AACSB and EFMD standards and drawing on a systematic literature review. These elements are applied to physical, hybrid, and online modes of delivery, allowing for future scalability regardless of the position in the digital transformation spectrum of the study program or the institution. The framework, also considering its challenges, aims to enhance student engagement, develop critical thinking and problem-solving skills, and prepare graduates for leadership roles in the global business environment.