Web platform to support entrepreneurs: Technological and educational remedies for training the digital skills of beneficiaries

The situation of micro/small/medium entrepreneurs in the Republic of Moldova, local producers of craft products and services, is marked by a series of difficulties that are close to the problematic situation of representatives of the same guilds in other countries in the region. In this context, the authors propose the development of a modular platform designed to digitalize micro, small, and medium-sized businesses, with the aim of supporting the development of digital skills among local entrepreneurs. The platform is designed to be accessible, specifically tailored for users with limited digital skills. It is expected that this platform will offer integrated solutions for managing online businesses at the level of payment processing and logistics assurance, thus helping entrepreneurs overcome financial and technical constraints. From a scientific point of view, the work is at the intersection of the fields of software product development but also of educational sciences, through its components related to digital education, adult education, and entrepreneurial education from the perspective of the concept of lifelong learning. This work constitutes a conceptual proposal for a web-based platform and includes elements derived from a design study of a software product designed by the authors.